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Digital Marketing

Social Media Platform

Definition: A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.

Related terms

Digital Marketing

Purpose of Using Hashtags

Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…

Digital Marketing

A/B Testing

A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…

Digital Marketing

Email Marketing

The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.

Digital Marketing

Disappearing Content

An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.

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