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Digital Marketing

ROI (Return on Investment)

Definition: A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.

Related terms

Digital Marketing

Inbound Marketing

A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.

Digital Marketing

Analytics

The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.

Digital Marketing

Boost

The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.

Digital Marketing

Content Marketing

The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.

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