Branded Hashtags
Definition: A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
Related terms
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Organic Reach
A measurement of how many Facebook users saw a post without paid promotion or boosting.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.