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Digital Marketing

Content Marketing

Definition: The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.

Related terms

Digital Marketing

Content Strategy

The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…

Digital Marketing

Disappearing Content

An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.

Digital Marketing

Brand Positioning

The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…

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