Social Media Content
Definition: Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.
Related terms
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…