Optimization Goal
Definition: The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Related terms
Doxing
Revealing personal information online to the public without permission from the owner.
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
Hashtag
A word or phrase introduced by the symbol that categorizes and shows the topic of a message on social media. AngkorSunrise is a popular hashtag for sharing nostalgic content on…
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.