Brand Management
Definition: A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
Related terms
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.