Lead Generation
Definition: The process of identifying and cultivating potential customers for a business’s products or services.
Related terms
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
Doxing
Revealing personal information online to the public without permission from the owner.
Digg
A user driven social content website where users can submit and vote on content.
Social Media Content
Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.