Lead Generation
Definition: The process of identifying and cultivating potential customers for a business’s products or services.
Related terms
Digg
A user driven social content website where users can submit and vote on content.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Importance of Hashtags
Hashtags are essential for increasing post visibility, reaching a wider audience, and categorizing content on social media platforms. Relevant hashtags can increase post…
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Dark Social
A social media term used to describe website referrals that are difficult to track.