Lead Generation
Definition: The process of identifying and cultivating potential customers for a business’s products or services.
Related terms
SMM (Social Media Marketing)
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
Comment
A form of engagement in which a user replies to a social media post.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.