SMM (Social Media Marketing)
Definition: The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Related terms
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.