SMM (Social Media Marketing)
Definition: The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Related terms
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
Social Media Content
Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
Inbound Marketing
A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.