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Digital Marketing

Selfie Marketing

Definition: A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.

Related terms

Digital Marketing

Shareable Content

Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.

Digital Marketing

Conversion Rate

The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.

Digital Marketing

Brand Positioning

The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…

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