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Digital Marketing

Email Marketing

Definition: The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.

Related terms

Digital Marketing

Boost

The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.

Digital Marketing

Image Ad

An ad that uses a single static image combined with primary text, a headline, and an optional description.

Digital Marketing

Brand Positioning

The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…

Digital Marketing

Branded Hashtags

A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.

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