Dark Post
Definition: An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
Related terms
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.