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Digital Marketing

CPA (Cost per Acquisition)

Definition: A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer.

Example: A company pays $20 for each new customer acquired through a digital ad campaign.

Related terms

Digital Marketing

Content Strategy

The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…

Digital Marketing

Remarketing

A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.

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