Internet Platform
Definition: A digital service that facilitates communication between two or more online users.
Related terms
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Doxing
Revealing personal information online to the public without permission from the owner.
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
Purpose of Using Hashtags
Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…

