Internet Platform
Definition: A digital service that facilitates communication between two or more online users.
Related terms
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.
Remarketing
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.