Internet Platform
Definition: A digital service that facilitates communication between two or more online users.
Related terms
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.