Organic Reach
Definition: A measurement of how many Facebook users saw a post without paid promotion or boosting.
Related terms
Dark Social
A social media term used to describe website referrals that are difficult to track.
Dark Post
An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
Remarketing
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.