Organic Reach
Definition: A measurement of how many Facebook users saw a post without paid promotion or boosting.
Related terms
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
Comment
A form of engagement in which a user replies to a social media post.
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.