PPC (Pay-Per-Click)
Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Related terms
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
Importance of Hashtags
Hashtags are essential for increasing post visibility, reaching a wider audience, and categorizing content on social media platforms. Relevant hashtags can increase post…