Retargeting/Remarketing
Definition: A marketing tactic to re-engage people who previously interacted with content on a website or mobile app.
Related terms
Social Media Content
Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.
Lead Generation
The process of identifying and cultivating potential customers for a business’s products or services.
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.