Retargeting/Remarketing
Definition: A marketing tactic to re-engage people who previously interacted with content on a website or mobile app.
Related terms
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
SEM (Search Engine Marketing)
A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.