Comment
Definition: A form of engagement in which a user replies to a social media post.
Related terms
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.