Image Ad
Definition: An ad that uses a single static image combined with primary text, a headline, and an optional description.
Related terms
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
Internet Platform
A digital service that facilitates communication between two or more online users.
PPC (Pay-Per-Click)
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…