Conversion Rate
Definition: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Related terms
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Importance of Hashtags
Hashtags are essential for increasing post visibility, reaching a wider audience, and categorizing content on social media platforms. Relevant hashtags can increase post…
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…