Conversion Rate — Glossary

A/B Testing

A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…

Digital Marketing

Social Media Content

Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.

Digital Marketing

Digg

A user driven social content website where users can submit and vote on content.

Digital Marketing

Remarketing

A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.

Digital Marketing

Importance of Hashtags

Hashtags are essential for increasing post visibility, reaching a wider audience, and categorizing content on social media platforms. Relevant hashtags can increase post…

Digital Marketing

Optimization Goal

The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.

Related terms

A/B Testing

Social Media Content

Digg

Remarketing

Importance of Hashtags

Optimization Goal