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Digital Marketing

Content Strategy

Definition: The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns.

Example: Developing a strategy for creating blog posts, social media content, videos, and webinars to engage the target audience.

Related terms

Digital Marketing

Selfie Marketing

A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.

Digital Marketing

Importance of Hashtags

Hashtags are essential for increasing post visibility, reaching a wider audience, and categorizing content on social media platforms. Relevant hashtags can increase post…

Digital Marketing

A/B Testing

A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…

Digital Marketing

Purpose of Using Hashtags

Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…

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