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Digital Marketing

Affiliate Marketing

Definition: A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website.

Example: Personal or lifestyle websites promoting products and receiving a commission for generating sales through affiliate links.

Related terms

Digital Marketing

ROI (Return on Investment)

A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.

Digital Marketing

Boost

The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.

Digital Marketing

CPC (Cost per Click)

A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.

Digital Marketing

History of Hashtags

The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…

Digital Marketing

Selfie Marketing

A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.

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