CPC (Cost per Click)
Definition: A pricing model that measures the cost for each click on an ad, driving traffic to a website.
Example: The company pays $1 for every click on their online ad.
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Definition: A pricing model that measures the cost for each click on an ad, driving traffic to a website.
Example: The company pays $1 for every click on their online ad.
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
The process of identifying and cultivating potential customers for a business’s products or services.
A form of engagement in which a user replies to a social media post.
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.