Social Trends
Definition: A subject or style of content that experiences a surge in popularity on social media.
Related terms
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Remarketing
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
Comment
A form of engagement in which a user replies to a social media post.