CTR (Click-Through Rate)
Definition: The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Related terms
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.