CTR (Click-Through Rate)
Definition: The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Related terms
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Doxing
Revealing personal information online to the public without permission from the owner.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…