Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
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The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
A boxed answer at the top of a results page, lifted from one page and credited to it. Winning one usually means having answered the question plainly and early rather than burying it.
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.