Digital Twin
A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.
Related terms
Prompt Engineering
The craft of writing instructions that get reliable results from an AI — being specific, giving examples, saying what to avoid. Less mysterious than it sounds, and mostly the same skill as briefing a new colleague well.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
RAG (Retrieval-Augmented Generation)
A technique where the AI first searches a set of documents, then writes its answer from what it found. It is how assistants quote current information rather than whatever was in their training data.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.