Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.
Related terms
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
Content Negotiation
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.
Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
Explainability
How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.
AI Search
Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.