Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.
Related terms
Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.
Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.
AI Readiness
Whether a website can be reached, understood and quoted by AI assistants. It covers crawler access, structured data, clear headings, published contact details and speed — the unglamorous things that decide whether a model will name you.
Topical Authority
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
AI Policy Page
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.