Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Related terms
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Token
The unit an AI reads and writes in — roughly three quarters of a word. Models are priced and limited by tokens, which is why very long documents cost more and sometimes get truncated.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.
AI Policy Page
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.