AI Policy Page
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.
Related terms
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Human-in-the-Loop
Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.
Transformer
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
Content Signals
An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.
Synthetic Content
Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.
RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.