Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.
Related terms
Markdown
A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Reinforcement Learning
Training by trial, error and reward rather than by examples. It is how models are tuned to be helpful and to refuse things they should refuse.
AI Crawler
A bot that reads websites on behalf of an AI company, either to build an index or to answer a live question. They arrive under their own names and obey robots.txt, so you can decide which are welcome.
Product Schema
Markup for an item you sell: name, price, currency, availability, condition. Without it an assistant reading your shop has to guess the price from the page, and sometimes guesses wrong.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.