Token
The unit an AI reads and writes in — roughly three quarters of a word. Models are priced and limited by tokens, which is why very long documents cost more and sometimes get truncated.
Related terms
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
AEO (Answer Engine Optimization)
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.
Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
Neural Network
A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.
Query Fan-Out
When an assistant turns one question into several searches behind the scenes, then combines what it finds. It means your page can be pulled into an answer about a question you never targeted.