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AI & Answer Engines

LLM (Large Language Model)

The kind of AI behind ChatGPT, Claude and Gemini. It is trained on an enormous amount of text and predicts what should come next, which is enough to answer questions, summarise, translate and write.

Related terms

AI & Answer Engines

Product Schema

Markup for an item you sell: name, price, currency, availability, condition. Without it an assistant reading your shop has to guess the price from the page, and sometimes guesses wrong.

AI & Answer Engines

AEO (Answer Engine Optimization)

Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.

AI & Answer Engines

Knowledge Graph

A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.

AI & Answer Engines

GPTBot

OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.

AI & Answer Engines

Explainability

How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.

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