Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
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AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.