Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
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AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Search that works on meaning rather than exact words, so a page can match a query it never literally contains. It is why writing naturally now beats repeating a keyword.
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.