Tool Use
An AI reaching outside itself to do something it cannot do alone: run a search, do arithmetic reliably, read a live page. Nearly every useful assistant depends on it.
Related terms
AI Share of Voice
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.
Supervised Learning
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
AI Referral Traffic
Visitors who arrive from an AI assistant rather than a search engine. Usually small in number and unusually well-qualified, because they clicked after reading a recommendation.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Vector Database
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.
Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.