Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.
Related terms
HowTo Schema
Markup for step-by-step instructions, labelling each step in order. Useful for anything procedural, and easy for an assistant to reproduce accurately.
Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Vector Database
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.
AI Citation
When an assistant names your website as the source of something it said, usually with a link. A citation is the AI-era equivalent of a first-page ranking — it is the thing worth competing for.
AI Share of Voice
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.