Grounding
Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.
Related terms
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
AI Content Detection
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.
Content Freshness
How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.
Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.