Crawl Budget
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.
Related terms
LocalBusiness Schema
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
Conversational Search
Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.
Content Negotiation
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.
Long-Tail Query
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
Synthetic Content
Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.
AI Referral Traffic
Visitors who arrive from an AI assistant rather than a search engine. Usually small in number and unusually well-qualified, because they clicked after reading a recommendation.