Crawl Budget
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.
Related terms
Query Fan-Out
When an assistant turns one question into several searches behind the scenes, then combines what it finds. It means your page can be pulled into an answer about a question you never targeted.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Function Calling
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
Supervised Learning
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
Markdown
A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.