Neural Network
A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.
Related terms
AI Readiness
Whether a website can be reached, understood and quoted by AI assistants. It covers crawler access, structured data, clear headings, published contact details and speed — the unglamorous things that decide whether a model will name you.
RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
Passage Ranking
When a search engine surfaces one relevant passage from a long page rather than judging the page as a whole. Clear headings are what make a passage findable in isolation.
Digital Twin
A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.
Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.