Content Freshness
How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.
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How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.