Topical Authority
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
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Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
When an assistant names your website as the source of something it said, usually with a link. A citation is the AI-era equivalent of a first-page ranking — it is the thing worth competing for.
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.