PerplexityBot
Perplexity’s crawler. Perplexity cites its sources prominently, so being readable by it is one of the more direct routes to a visible citation.
Related terms
Inference
The moment an AI actually answers, as opposed to when it was trained. Training happens once and costs a fortune; inference happens every time somebody asks, and is what you pay for per use.
Speakable Schema
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Neural Network
A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Tool Use
An AI reaching outside itself to do something it cannot do alone: run a search, do arithmetic reliably, read a live page. Nearly every useful assistant depends on it.