Entity SEO
Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.
angkor@design~query "Angkor Design"
4 matches — opening studio
Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
When a model gets worse over time because the world moved on and it did not. A pricing or demand model trained two years ago quietly stops matching how customers behave now.
The robots.txt setting that controls whether Google may use your content for Gemini and AI Overviews. It is separate from ordinary Google Search, so you can allow one and refuse the other.