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AI & Answer Engines

Organization Schema

Structured data describing the business itself: name, logo, address, contact details, social profiles. The single most useful markup for being recognised, and the one most small sites are missing.

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AI & Answer Engines

AI Content Detection

Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.

AI & Answer Engines

Digital Twin

A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.

AI & Answer Engines

Vector Database

A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.

AI & Answer Engines

AI Policy Page

A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.

AI & Answer Engines

Hallucination

When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.

AI & Answer Engines

Markdown

A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.

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