Organization Schema
Structured data describing the business itself: name, logo, address, contact details, social profiles. The single most useful markup for being recognised, and the one most small sites are missing.
Related terms
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
Long-Tail Query
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
AI Content Detection
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
AI Share of Voice
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.