Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Related terms
Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
Topical Authority
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
Supervised Learning
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.