Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
Related terms
Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.
Reinforcement Learning
Training by trial, error and reward rather than by examples. It is how models are tuned to be helpful and to refuse things they should refuse.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.
OAI-SearchBot
The crawler OpenAI uses to answer live searches in ChatGPT, separate from GPTBot. Blocking one does not block the other, so a site can be absent from ChatGPT search while still being read for training.
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Content Freshness
How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.