User-Agent
The name a browser or bot gives when it requests a page. It is how a server tells Googlebot from ChatGPT from a person, and how robots.txt rules are addressed to one and not another.
Related terms
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
Vector Database
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.
Organization Schema
Structured data describing the business itself: name, logo, address, contact details, social profiles. The single most useful markup for being recognised, and the one most small sites are missing.
Tool Use
An AI reaching outside itself to do something it cannot do alone: run a search, do arithmetic reliably, read a live page. Nearly every useful assistant depends on it.
Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.