Function Calling
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
Related terms
Content Negotiation
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.
Content Signals
An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.
AEO (Answer Engine Optimization)
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.
Computer Vision
AI that interprets images and video — reading a document, recognising a product, counting people. The part of AI that has been quietly working in industry for years.
Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
Content Freshness
How recently a page was published or genuinely updated. It matters most for things that change — prices, availability, guidance — and matters little for things that do not.