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Browse all 335 termsA/B TestingA/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…Above the FoldAbove the fold refers to the portion of a web page that is visible without scrolling. It is a critical area for placing important content and calls to action.AccessibilityThe practice of making websites accessible to all users, including those with disabilities and assistive technology users. Accessibility ensures equal access to web content for…Ad Relevance DiagnosticsA system to measure how well your ads rank compared to others competing for the same audiences.Ad ScheduleA feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.AEO (Answer Engine Optimization)Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.Affiliate MarketingA strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…Agentic BrowsingAn AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.AI (Artificial Intelligence)The development of computer systems capable of performing tasks that typically require human intelligence, such as visual perception, speech recognition, decision making, and…AI AgentAn AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.AI BiasWhen a system produces unfair results because its training data reflected an unfair world. It matters commercially as well as ethically: a biased model makes confidently wrong decisions about real people.AI Brand MentionYour business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.