GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Related terms
E-E-A-T
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
Semantic Search
Search that works on meaning rather than exact words, so a page can match a query it never literally contains. It is why writing naturally now beats repeating a keyword.
Conversational Search
Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.
Agentic Browsing
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
LocalBusiness Schema
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.