GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Related terms
AI Share of Voice
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.
E-E-A-T
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
Synthetic Content
Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.
Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.